Programs

18 March 2020 09:15 to 10:15 Conference room Plenary Conference

Has the customer experience become the new luxury?

"There is a contradiction here, the luxury clientele is extremely heterogeneous, but it is more important than ever to get to know them well in order to propose tailor-made offers and experiences. According to the report "Hotel 2020: The Personalization Paradox" published by IBM Global Business Services, personalization of the guest experience is the one and only feature that will help hotels survive in the coming years. "
How to build a strong brand identity and enhance the customer experience? The new expectations of the luxury clientele, between tradition and modernity! New technologies to better meet expectations / Connected staff / Rooms and establishments of the future: ultra connection? What are the new codes of luxury?

Translated with www.DeepL.com/Translator (free version)

18 March 2020 15:30 to 16:30 Conference room Plenary Conference

What are tomorrow's expectations: to become desirable, desired?

The world is changing, so are the customers... Must we reinvent ourselves quickly? Differentiate? To digitalize? What place for CSR?

Speaker:

Fabienne ARDOUIN
CEO – LES HOTELS DU 9EME

19 March 2020 09:15 to 10:15 Conference room Plenary Conference

Luxury hotels: At a time of renovation, changing everything without changing anything? Forget the history of the place or get rid of it?

At a time of major renovations in palaces, luxury hotels and upheavals in consumer habits, is it necessary to renovate without changing anything? To preserve the old or to choose "the modern"?

Speaker:

Paul Maurice MOREL
CEO – GROUPE BOCUSE